You took the plunge and started your small business—congratulations! Now you’re wondering how to make the most out of marketing on social media websites. Can my clients benefit from my business being on Twitter? How will being on Twitter benefit my business? What do I post?
IF I PUT MY BUSINESS ON TWITTER, WILL ANYONE SEE MY POSTS?
Maybe. More than half of top brands have more than 10,000 followers on Twitter. Small businesses tend to have far less, and customers really need a reason to follow you. Maybe you are posting behind the scenes content from your bakery, or offering advice on mortgage rates – somehow, you need a unique hook to get customers interested.
WHAT TYPE OF THINGS DO I POST ON TWITTER?
- Make sure to have some sort of photo, graphic, or video along with your Tweets. Tweets with visuals get 150% more retweets.
- Include links with your Tweets that push to your website. You want potential customers to learn more about your business!
- When you’re launching a new add-on service or promoting seasonal discounts, customers can tell their followers by retweeting your promotion.
OK! I SENT MY FIRST TWEET … NOW WHAT?
- More than a third of all Twitter users report they feel more positive about a brand when their Tweet has been replied to—so make sure to Tweet back to as many customers as possible.
- More than 90% of companies Tweet more than once a day, so make sure your content is consistent. A great way to control this is to download a program called TweetDeck. The app can help you schedule Tweets to go out when you want them to, plus you can keep track of all your posts, retweets, and replies.
- Tweet at popular times of day. In the U.S. peak hours are 8-9 a.m. for Pacific time, and 12-1 p.m. Central and Eastern time.
- More than half of Twitter users say they’ve visited a business’s website, searched for the brand, or retweeted content after seeing a brand mentioned in a Tweet. So, don’t be scared to connect with other like-minded small businesses and promote each other.
WHY MIGHT TWITTER NOT BE THE BEST FIT FOR MY SMALL BUSINESS?
- It’s time consuming! Crafting a great Tweet in 140 characters with a link and an exciting graphic is a lot more work than it may seem. Without all the right parts of a Tweet it might fail to push consumers to your business and be a waste of your time and resources.
- Although there are millions of potential customers on Twitter, which means millions of Tweets out there. If your Tweets are boring or always about promoting something people won’t pay attention to them. It could hurt your business more than help it.
- If you don’t have time to Tweet regularly or don’t have the funds yet to hire a social media coordinator than Twitter is not right for you. Out of sight, out of mind—if you’re not consistent with your posts it’s not worth your time.
For most small businesses, we don’t recommend Twitter as a first social media channel. It tends to have a more specialized set of users compared to Facebook, and requires a lot of attention to get any return on your investment.